About

It started with a simple thought on the course: why does so much of golf look the same?

Especially the glove. Traditional, functional, familiar but rarely personal. We wanted to change that. To respect the game without dressing like everyone else playing it.

Then came another thought. If the glove is already part of every swing, why shouldn’t it understand it?

That idea shaped Alvare into something more. Distinctive golfwear on the outside. Intelligent performance within. Technology that understands your swing, without changing the way you play.